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Desenho da pirâmide englobando (do topo para a base) social impact (self-transcendence), life changing (provides hope, self-actualization, motivation, heirloom, affiliation/belonging), emotional (reduces anxiety, rewards me, nostalgia, design/aesthetics, badge value, wellness, therapeutic value, fun/entertainment, attractiveness, provides access) e funcional (saves time, simplifies, makes money, reduces risk, organizes, integrates, connects, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs).

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